Coming soon

Phase One

12 weeks. No shortcuts.

A foundation of strength, engine and discipline. Pay what you want.

Intent

The gap

Walk into any range or open instagram and you'll see thousands of dollars in kit on guys who'd be gassed after one flight of stairs. This is fundamentally not acceptable. The industry sells gear because gear is easy to sell. It's far harder to make money telling you to go run.

Physical capability isn't bought. It's earned under a bar, on the road, primarily on days you'd rather not.

Phase One is the foundation: strength, work capacity, and the habit of showing up. No secret method, no flashy gimmicks. Just the work, written out so you only need to execute.

The program

How a week runs

MON Push

TUE Engine

WED Pull

THU Engine

FRI Legs

SAT Rest

SUN Rest

Three strength days. Two engine days to build your aerobic base. Two days off, because recovery is part of the program.

What you get

The full 12-week program as a fillable PDF
Dedicated engine "engine building" pages to log distance, pace and effort
Dry-fire drills built into every engine day
Every session written out: exercises, sets, reps, rest. No more guess work.

Who it's for

What it takes

Access to a gym and a desire to improve
About an hour a day, five days a week, for twelve weeks
The discipline to follow a written plan

Not for you if

You're looking for a shortcut
You need motivation more than you need a plan
You'd rather buy the next piece of kit than build the physicality to run it

Pay what you want

Why it's $1

Capability shouldn't sit behind a paywall. If the industry is going to reclaim its standards, it starts with people who can actually meet them, and that first step shouldn't be behind a large monetary hurdle before knowing if its effective.

Phase One is only $1. If you choose to pay more, it goes toward keeping open-to-the-public programming like this going for years to come.

$1

$20

$50

Launching soon

Who built it

7 yrsCoaching

350+Clients

Built by someone who needed it.

I wasn't always the guy writing the program. I was the guy who needed one.

I hated what I saw in the mirror. For a long time I numbed it. Eventually, I got sick of that too and resolved to change instead. 85 pounds leaner, I learned the thing I now teach everyone: you are capable of the change once you truly make the decision.

For eight years I've coached 350+ people through the same fight. People who felt lost, men that needed to reclaim their bodies, fix injuries, or raise their performance ceiling. Different starting points, same undertone to it all. They got tired of who they'd become and decided to take control of their next phase.

I’m not here to hype you up. I’m here to gut check you. Once you accept that the standard keeps moving and you have to keep moving with it, I’ll help you reach the next level.

— Bully AC09